Here’s a step-by-step how-to narrative for rapidly finding useful info on twitter, and how to easily save and share searches with others to assist in your search for timely, relevant, useful information.
Let’s say you’ve heard rumor that there’s a disaster happening somewhere, but you have very limited information. How do you quickly refine your twitter searches and find useful information? How do you quickly identify relevant hashtags?
1- Run several tweetgrid word searches in a multicolumn search environment:
1a- open tweetgrid.com
1b- choose “1×10 sidescrolling” (or your preferred layout for multi-column searches)
1c- start searching using simple word search combinations that are likely to bring relevant results, such as [location disaster-type] for example: [California earthquake]
During a disaster or event, these text searches will bring many results to quickly scroll through so that you can look for more relevant info with which to refine your search. When you find new and relevant information, create a new text search in new column to refine the search. For this example we’re trying to find specific location info that will help us to focus in on a specific area that may have been hard hit in a disaster.
So the above [California earthquake] search at the time of a significant quake in CA would result in tweets with additional info for refining searches. Specific location names will appear; cities, town names would appear in the search result stream, and eventually a hashtag or two will appear in the results as well.
1d- Set up [earthquake location-name] and [earthquake #hashtag] searches in tweetgrid columns.
Next: use the locations you’ve found in these text searches to create geosearches. If you have the latitude/longitude coordinates for a specific place, twitter can be searched by location from .1km out to 2500km. Here’s how to find a latitude/longitude:
2- Open a web app such as iTouchMap.com and enter a specific address or city, state get the latitude/longitude.
It’s possible to run geosearches of gelocated tweets using the following formula for an area as small as .1km out to 2500km: [geocode:INSERTLAT/LONGHERE,??km]
3a- I’ve created a sample tweetgrid multicolumn geosearch to get you started – set up using this template:
TWEETGRID 1×5 geosearch TEMPLATE minus RTs with searches at: .1km – 10km – 50km – 100-km 200km
3b- Run the searches to see what the results look like.
3c- Create your own custom searches using this search code:
[-RT geocode:___,10km] (insert the lat/long where the underlined blank space is with no spaces and don’t copy the “[ ]” brackets – they are just my way of showing you what things in a searchbox will look like)
Example: [-RT geocode:45.523452,-122.676207,10km]
Please note the use of “-RT” in the search: This helps to cut down on retweets
3d- Try adding additional search words to filter for useful info such as:
closed – evacuation – shelter – etc…
3e- Try running the above with a “question mark search” [earthquake willits ?] or [#eqCA ?] to look for people who are asking questions that may need help (note: searching the word “help” will most likely bring lots of results of people asking for others to “please help those affected by X disaster” – this happens a lot)
It’s likely that these searches will result in more specific place names, town, regions, and you can:
4- Set up additional text and geosearches based on these results to further refine the searches.
5- Watch for hashtags – these sometimes evolve during an incident, or new ones become active during an incident. (NOTE: running hashtag searches does not eliminate the need for regular keyword searches as many do not use hashtags or in times of disaster may not take the time to locate or begin to use hashtags until later in the disaster)
5a- Create new text searches for [#hashtag evacuation] [#hashtag shelter] [#hashtag closed] etc…
It’s helpful to share out info on the most used hashtags – watch for local officials to encourage use of specific hashtags – support their message when appropriate by sharing info on new hashtags to other tags that are in use.
6- If you’re working with a group – share the searches that you’ve created so that others can help you.
6a- In tweetgrid, after you have your search columns set up and running, move your cursor in your web browser window to the top white “Tweetgrid!” app menu area and click on “Share: [ Full Address ]”.
6b- The full address/link for this search can now be copied out of your web browser address window at the top of your browser. Highlight it, copy, and paste in to an instant message, chat window, tweet, email or however you wish to share it with others who can help with your searches.
twitter search step-by-step numbered summary:
1- open tweetgrid.com – choose “1×10 sidescrolling”; run wordsearches [disastertype placename] to search for a location
2- Go to iTouchMap.com and enter the place name to get a lat/long
3- Create a tweetgrid multicolumn geosearch using this template:
TWEETGRID 1×5 geosearch TEMPLATE minus RTs with searches at: .1km – 10km – 50km – 100-km 200km:
4- Refine your searches based on new location info by repeating the above searches with new location names found from first search results
5- Watch for hashtags and share; create new text searches for [#hashtag evacuation] [#hashtag shelter] [#hashtag closed] etc…
6- save and share the most useful tweetgrid searches with others (click on “Share: [ Full Address ]” then copy URL from browser address window)
NOTE: practice, practice, practice! The more you practice using these tools, the more second-nature it will become. Try different column layouts, different searches on big events (other peoples’ disasters, or sporting events, conferences, etc…)
NOTE2: Save the geosearch template somewhere handy – bookmark an empty one or save in your notes – so that you can set up and operate quickly.
There are other ways to search twitter and other social media platforms – I talk about those over here (link to longer doc?)
Now that you have gotten to the point that you can find useful info – what do you do with it? How do you sort it and get it in front of the right person to deal with it? Sometimes there is simply too much data on too many platforms to manage alone, and a team is needed. YOU MAY NEED A VOST (Virtual Operations Support Team)
if possible set up these twitter lists now for you and your community to turn to in disasters and emergencies for helpful info:
another very helpful thing to do is to make local twitter lists for your area – I suggest making two:
1 – local EMS and disaster-related accounts twitter list – this list should include all relevant emergency management, public safety, law enforcement, fire & rescue accounts, volunteer accounts such as any Red Cross, VOAD, CERT or ham radio club or ARES accounts, also dept. of transportation, power company, cable company and any relevant businesses that may be offering useful closure info such as banks, school districts, etc…
2 – local and regional news twitter list – this list should include all local radio, newspapers, newsblogs/sites, TV stations, etc…
I’d just like to credit and thank Gahlord Dewald (@Gahlord on twitter) for all of his excellent posts on twitter geocode searching, without which this post would not have been possible. Thanks Gahlord – and here are his posts – be sure and see these, especially if you are a hootsuite or tweetdeck user!
Here’s a link to a googledoc called “#SMEM and #VOST Search” that has more search info including some web apps that allow you to search other social media platforms such as facebook, blogs, and more.